Brand Marketing Category
Blog Post What’s in a Name? The time might be right to update your core branding Facebook LinkedIn Twitter Pinterest Arundi Venkayya Curator of EngagingPatients.org Google “healthcare system name changes” and you will undoubtedly find page after page about storied hospitals and health systems changing their names. But why? What leads an institution to change … Read moreWhat’s in a Name?
Blog Post Dos and Don’ts of Healthcare Marketing Attract patients and improve loyalty with these guidelines Facebook LinkedIn Twitter Pinterest Arundi Venkayya Curator of EngagingPatients.org Healthcare information is abundantly available for patients, potential patients and families. According to the Pew Research Center, 74% of adults are online and of those, 80% have looked for health … Read moreDos and Don’ts of Healthcare Marketing
Blog Post Rewards and Recognition Programs Increase Patient and Employee Satisfaction Facebook LinkedIn Twitter Pinterest Chelsea Youngquist Director of Marketing Hospital systems face tremendous pressure from a number of forces, among them changing government regulations, tightening of reimbursements and an increasingly tight labor market. Nearly 18 percent of new RNs resign from their first nursing job … Read moreRewards and Recognition Programs Increase Patient and Employee Satisfaction
Blog Post Brand Awareness is Top of Mind for Healthcare Rapidly changing landscape equals big changes in the market Facebook LinkedIn Twitter Pinterest Arundi Venkayya Curator of EngagingPatients.org As the healthcare market continues to change at an extremely rapid pace, it is becoming more and more important for healthcare marketers to find unique ways to … Read moreBrand Awareness is Top of Mind for Healthcare
Blog Post Case in Point: Boosting Patient and Employee Satisfaction Lower employee turnover and improve brand recognition with a unique rewards and recognition program Facebook LinkedIn Twitter Pinterest Chelsea Youngquist Director of Marketing Hospital systems nationwide have found ways to use recognition programs to boost employee productivity and engagement while improving patient satisfaction. Additionally, they … Read moreCase in Point: Boosting Patient and Employee Satisfaction
Blog Post Case in Point: Advancing Brand Standards Streamlining processes leads to stronger brand consistency Facebook LinkedIn Twitter Pinterest Chelsea Youngquist Director of Marketing As the healthcare industry continues to consolidate and evolve through mergers, acquisitions and partnerships, many organizations struggle with brand marketing and consistency. Building a strong relationship with a trusted communications partner … Read moreCase in Point: Advancing Brand Standards
Blog Post Boosting the Value of Your Healthcare Brand Making an emotional connection with consumers is key Facebook LinkedIn Twitter Pinterest Maggie SmithDirector of Marketing Communications Simply having a brand is no longer enough. A healthcare business needs a strong, trustworthy brand that makes emotional connections with consumers and professionals alike. You must deliver a unique experience … Read moreBoosting the Value of Your Healthcare Brand
