Blog Post What’s in a Name? The time might be right to update your core branding Facebook LinkedIn Twitter Pinterest Arundi Venkayya Curator of EngagingPatients.org Google “healthcare system name changes” and you will undoubtedly find page after page about storied hospitals and health systems changing their names. But why? What leads an institution to change … Read moreWhat’s in a Name?
Blog Post Dos and Don’ts of Healthcare Marketing Attract patients and improve loyalty with these guidelines Facebook LinkedIn Twitter Pinterest Arundi Venkayya Curator of EngagingPatients.org Healthcare information is abundantly available for patients, potential patients and families. According to the Pew Research Center, 74% of adults are online and of those, 80% have looked for health … Read moreDos and Don’ts of Healthcare Marketing
Blog Post Case in Point: Advancing Brand Standards Streamlining processes leads to stronger brand consistency Facebook LinkedIn Twitter Pinterest Chelsea Youngquist Director of Marketing As the healthcare industry continues to consolidate and evolve through mergers, acquisitions and partnerships, many organizations struggle with brand marketing and consistency. Building a strong relationship with a trusted communications partner … Read moreCase in Point: Advancing Brand Standards
Blog Post Boosting the Value of Your Healthcare Brand Making an emotional connection with consumers is key Facebook LinkedIn Twitter Pinterest Maggie SmithDirector of Marketing Communications Simply having a brand is no longer enough. A healthcare business needs a strong, trustworthy brand that makes emotional connections with consumers and professionals alike. You must deliver a unique experience … Read moreBoosting the Value of Your Healthcare Brand